Ideas

Brand Activism, the Next Stage of Branding

Posted: 05.22.2017

 

Philip Kotler and Christian Sarkar first published a version of this column in The Marketing Journal The Marketing Journal.   Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning is the name of the game […]

 

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The Financial Ecosystem

Posted: 05.22.2017

 

FINANCIAL ECOSYSTEM   Overview The entirety of the investing ecosystem is built on a fundamental transaction: those with a surplus of capital, but a deficit of ideas, provide their capital to those with a deficit of capital, but a surplus of ideas.  When those ideas are good then both the providers of, and users of, capital […]

 

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